There was a hint of Hossegor in Paris on May 10. The brand, a favorite among surfers, held a party to inaugurate its new flagship on the Cour Saint-Emilion. The little wooden hut built to house the DJ put us in a summery mood.
On the shelves, surfboards, an incredible selection of skateboards, T-shirts and caps. In short, the perfect outfit for those guys who annoy us on the beach with their sculpted pecs and long hair. The two-storey space is rather large and pleasant. This was not lost on Bixente Lizarazu, who was there that evening. The footballer is the brand’s ambassador. A logical choice, given the TF1 consultant’s passion for surfing. Séverine Ferrer, the former M6 TV presenter, also made an appearance. Numerous surfing stars also graced the occasion with their presence. A glass of champagne was sipped in a pleasant, relaxed atmosphere.
This new boutique will undoubtedly become the place to be for surf enthusiasts and beyond, for all future holidaymakers.
There’s the sky, the sun and the sea…
Julien Tissot
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