We often read a lot of nonsense about Brazilian straightening. Between straightening and formaldehyde, it’s hard to really know what it’s all about.
It’s important to remember that Brazilian straightening is first and foremost a treatment, and it’s the mistranslation of its English name, brasilian treatment, by lissage brésilien in French that sows confusion in the mind and makes us immediately think of straightening, frizzy hair and the like. In fact, the use of the word “straightening” immediately makes us think that we can only have straight hair after using such a product, and we forget that it’s a simple keratin product that serves to repair hair deep down, and nothing more.
Brazilian straightening doesn’t smooth! It can even help you maintain your curls, that’s for sure! Your curls can be better defined, as keratin nourishes your hair. Your healthy hair will gain in elasticity and shine.
Princess Rapunzel certainly uses Brazilian straightening to get her hair so supple and shiny!
For those who want straight hair, Brazilian straightening will simply make it softer and stronger, so of course when you use your straightening iron every morning afterwards (don’t forget that straightening irons damage hair, so use them as little as possible), it’ll only take you 5 min instead of 30, but Brazilian straightening will never change the nature of your hair! For that, you need to turn to Japanese straightening or straightening.
Brazilian straightening is therefore a treatment that all hair types can use (straight, curly, fine, bleached, frizzy…). Yes, because all hair is made of… keratin!
A word about formaldehyde:
In the early days, Brazilian straighteners contained formaldehyde (a carcinogen!) and cost the hairdresser an eyeful. Today, it’s finally possible to find healthy, formalin-free straightening kits like the Absoluliss Brazilian straightening kit (made in France, too).
Highly concentrated in cashmere keratin, this kit lets you achieve up to 3 Brazilian straightenings, all for 59 euros! The curls of a star or the straight hair of Princess Rapunzel.
To order the Absoluliss Brazilian straightening kit go to :
Cette publication est également disponible en : Français (French)
