Façonnable strengthens its presence in the fashion world with the launch of the
Façonnable Jeans Collection. In order to reach younger, more fashionable consumers,
the Façonnable Jeans collection will be positioned in new, more
casual markets internationally, and will support the brand’s relaunch. This new
brand will play a significant role in our expansion plans, and will also contribute to the
rejuvenation of the Façonnable brand as a whole.
A real novelty in the company’s history, the Façonnable Jeans Collection was initiated and
led by Mr. Maher Mikati, President of Brand Management and Façonnable shareholder.
The Spring-Summer 2011 line has been very well received by our customers in Europe and the
United States, exceeding the company’s sales forecasts.
Façonnable has therefore decided to devote additional energy to supporting the brand’s
development in order to maximize its potential by opening stand-alone
boutiques in Europe and the United States.
Lance Isham is delighted to announce the creation of the position of Managing Director of
Façonnable Jeans, who will report directly to Lance Isham. Bruno Pfalzgraf, an experienced
casualwear executive, will take up this position with immediate effect.
Bruno Pfalzgraf began his career in the ready-to-wear sector over 20 years ago.
A graduate of the Ecole de Commerce de Strasbourg (EM), he started out as a
sales manager for KWay, Rica Lewis and then VF Corporation. In 1997, he was promoted to
Brand Director for Europe at VF Corporation, overseeing several of its
jeans brands. He joined Levi Strauss in 2002 as Vice-President of Levi Strauss
Signature Europe and became Vice-President of Dockers Europe in 2004. For the past two
years Bruno has worked as a management consultant for various
fashion companies.
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