What better way to showcase the latest collection than with a new look in the boutique?
There’s so much new in the Rykiel universe! The famous brand with the striped sweater is offering us two fresh new boutique spaces, so we can shop with complete peace of mind.
Since July 15, 2010, Sonia Rykiel has been offering us a renewed e-shop open to Europe.
The brand is now offering us a new way to shop, all in black and different shades of grey. The www.soniarykielshoponline.com website has been given a new graphic interface, making shopping a breeze.
In addition to the classic article-by-item shopping, we now offer look-by-look shopping in 18 accessorized silhouettes. Simply slide the cursor over one of the looks, and with one click you’ll have all the information you need on the products you want, as well as front and back photos and zoomed-in details.
What’s more, from September 1, in the middle of the back-to-school period, we’ll be able to do our shopping for our little ones.
On the boutique side, Sonia by Sonia Rykiel, a more affordable ready-to-wear line, has found its new home at 6, rue de Grenelle, in the heart of Saint-Germain-des-Prés, the designer’s favorite district.
A new concept for a new boutique. White walls with yellow and gold accents. The space is airy, and from now on, you can stroll around and discover the collection in a boutique with a pop, acidulous atmosphere.
The opening of this boutique is also an opportunity to present the brand’s new line of accessories and shoes, in addition to ready-to-wear.
Graphic design or glamorous, colorful elegance. We love the sober, unadorned ambience of Rykiel’s shopping worlds. Here are two surfaces where you can indulge yourself with complete peace of mind.
Stéphanie Macé
Cette publication est également disponible en : Français (French)
