Eres or “the art of the body”. For over thirty years, the famous luxury lingerie and swimwear brand has been renowned for its extremely refined models, delicately cut in airy fabrics to meet the modern woman’s demands for comfort and discreet elegance.
Over the past forty years, Maison Eres has established itself in the world of luxury swimwear thanks to its unique style and expertise. The famous Parisian house, founded in 1968 by Irène Leroux, was the first to offer swimwear all year round, rather than just for the summer season. The idea challenged the habits of the time, but quickly won unanimous approval. The swimwear offered had a strong identity that would define the different codes of the label belonging to the House of Chanel and forge its legend. The Eres brand practices purity with original, technical materials, a philosophy it has also applied to its lingerie range for over 10 years. Elegant, sober cuts highlight fabrics with silky, melt-in-the-mouth textures.
The models sculpt and respect the body according to the famous “art of the body”, a philosophy developed by the brand. The lingerie emphasizes the body without artifice and adapts to every figure and personality, combining luxury, creativity and timelessness. The lightness of the fabrics combined with the delicacy of the lines creates an undeniable sense of well-being. The models are no less elegant and, above all, feminine. The mastery of cut, the purity of form and the noble materials make you feel like a woman, almost forgetting you’re wearing underwear. Women feel beautiful and comfortable in Eres.
The brand unveils a preview of the new collection that will dress women’s bodies for Christmas 2010. But you’ll have to wait until mid-November to find the models in the various boutiques.
Modèle Maryline
True to the brand’s spirit, these models use Leavers Stretch lace to create a glamorous second skin, hugging the contours and enhancing the silhouette. The body is delicately dressed in transparencies, while contours remain softened. The electric blue Atlantis enhances the soft, intimate ambience of the color range, usually in nude and powdery tones, and electrifies the bodysuit, a new emblematic piece that gently curves the shape while keeping you warm, without demarcation.
Modèles Tina et Geena
The brand also offers us the chance to mix and match sets to create original combinations of black triangle bra and white high-waisted panties, but always in Leavers lace.
As for the Autumn-Winter 2010-2011 collection itself, it is dominated by hues inspired by Paris by night: navy blue, strong blue and russets reminiscent of the rust color of the Eiffel Tower rub shoulders with pepper or pearl gray and a very dark burgundy red. The silhouette is definitely chic in warm tones.
With its new models, the Eres brand invites us to spend a glamorous and chic Christmas. The Eres woman is sublimely elegant in second-skin lingerie. All the spirit of true Parisian chic.
Marie-Odile Radom
Cette publication est également disponible en : Français (French)
