The Motel brand began in 1999. At the time, vintage clothing was becoming increasingly popular and sought-after by women. While the name Motel conjures up images of down-market places, this collection shows us something quite different. A collection as fascinating as it is appealing, somewhere between Alfred Hitchcock and Betty Page, between film noir and seduction. The brand is accessible to young people, and its prices are affordable (€30 for a top and €50 for a dress), because yes, there is such a thing as good taste, practicality and affordability.
Thanks to its punk, quirky, retro, casual and practical style, Motel quickly made a name for itself and was featured in the biggest fashion magazines.
Who is the Motel woman? Because that’s the question Parisians will be asking themselves when Motel arrives in September. She’s a young, independent, refined woman who loves vintage and references to the golden age of couture. And we’re all going to fall in love with lace, so delicate to wear. It gives a woman’s body such a light allure, because lace is very much in evidence in the summer collection. And so are bodysuits. Which one do you want, mademoiselle? The one in simple black to wear with a skirt that’s a little tight, or the one with spring floral prints to wear with our beautiful high-waisted jeans? Well, imagine the beautiful little dresses, so the neckline isn’t in front but behind, having your back uncovered, your hair tied back and your face assertive – that’s the Motel woman.
A very 50’s and 60’s collection for our winter collection, with sweater dresses that cover us to mid-thigh and are so comfortable to wear with leggings. Cold weather? Forget it!
Mademoiselle, I know it’s going to be hard to wait, so I’m just showing you a little taste of what you’ll be able to discover this fall. Gone are the days of the little girl, welcome to the woman, with her beautiful body-hugging dresses, tight-fitting tops and pretty necklines. Motel presents a feminine allure that can’t be ignored. Leopard or floral prints, dresses with or without sleeves, low-cut bodysuits or not, there’s something for every taste and every desire, and at a very affordable price, so why deprive yourself?
Find Motel on Facebook for all the latest brand news, and in September at Citadium and Killywatch.
www.motelrocks.com
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