BVLGARI – LAUNCH B.ZERO1 ROCK

BVLGARI PRESENTS ITS NEW JEWELRY COLLECTION
B.ZERO1 ROCK
AT AN EXCEPTIONAL EVENT IN NEW YORK

Brooklyn (NYC) – Thursday, February 6, 2020

The Roman House of Bvlgari launched its new B.zero1 ROCK jewelry collection at an exceptional event held on Thursday February 6 at the iconic Duggal Greenhouse in Brooklyn (NYC).

The event, chaired by Jean-Christophe Babin (CEO of Bvlgari) brought together press from around the world, celebrities, socialites and influencers, and brought the flamboyant exuberance of the city of Rome to the heart of New York Fashion Week. For the Italian House, it was also the perfect occasion to present its new advertising campaign « MAI TROPPO », a true ode to life and happiness, as well as its 3 new ambassadors: American star Zendaya, British actress Naomi Scott and top model Lily Alridge. The new campaign also features Kris Wu, superstar singer and actor of Canadian and Chinese origin. It was shot in Rome, the birthplace of Bvlgari, by Swedish director and photographer Johan Renck.

Upon arrival, guests warmed up to the music of DJ and model Mona Matsuoka, while experimental rooms offered total immersion in the world of the iconic B.zero1 ROCK collection. After a performance by Italian singer Mahmood, guests listened to Mexican-born, multi-platinum American singer with over 23 million Instagram followers, Becky G.

Bvlgari didn’t stop there, « more is more », as the evening continued with an incredible performance by American singer Ciara , who fired up all the guests, who then danced the night away to the music of Grammy Award-winning American superstar DJ Diplo.

Among the high-profile guests, all of whom adopted the evening’s official « more is more » dress code, were: Jon Kortajarena, Koki, Adèle Exarchopoulos, Aleali May, Alexander Wang, Alex Olsen, Alexina Graham, Alton Mason, Amandla Stenberg, Anok Yai, Athena Calderone, Aurora James, Austin Augie, Ben Watts, Ben Nordberg, Cameron Dallas, Cate Underwood, Carolyn Murphy, Cass Bird, Cody Simpson, Cully Smoller, Daphne Groeneveld, David Alexander Flinn, David Gandy, Delilah Belle Hamlin, Elaine Welteroth, Emilia Schule, Fai Khadra, Gala Gonzalez, Indya Moore, Jacob Elordi, James Turlington, Joan Jett, Johannes Huebl, Jonboy Tattoo, Julia Restoin Roitfeld, Larsen Thompson, Lottie Moss, Magdelena Frackowiak, Mahmood, Matthew Noszka, Maria Pedraza, Miss Fame, Mona Matsuoka, Nadia Lee Cohen, Nina Agdal, Noah Mills, Ophelie Guillermand, Peter Marino, Quentin Jones, RJ King, RJ Rogenski, Roberto Rossellini Jr, Ruby Aldridge, Sami Miro, Shanina Shaik, Talita von Furstenberg, Tommy Dorfman, Will Peltz and Zara Larsson.

credits: bfa.com

B.ZERO1 ROCK COLLECTION

Not following the rules. Defy the established order. Innovate through creativity and imagination, enriched by 2700 years of Roman art and architecture. Always in search of originality and daring, Bvlgari opens up new design perspectives. Inaugurating the third successful decade of a revolutionary journey, Bvlgari here writes a new chapter in the incredible B.zero1 adventure. Celebrating the lively, indomitable spirit of the Roman House, inextricably linked to the flamboyant exuberance of Rome, its birthplace, B.zero 1 ROCK reflects the art of breaking codes that is part of Bvlgari’s DNA.

A liberating expression of independence and strength, expressing Bvlgari’s characteristic pioneering spirit combined with boundless creativity. Inspired by Bvlgari’s tubogas studded choker created in the ’80s, the new B.zero1 ROCK creation stands as an icon of avant-gardism and self-assertion. The sinuous, spiraling lines of the B.zero1 motif, inspired by the circularity of the Roman Colosseum, the world’s most famous amphitheater, combine with the rigorous, bold geometry of the studs for remarkable new creations.

B.zero1 ROCK offers a powerful, uncompromising design that exalts the personality and individuality of men and women who want to express their thirst for independence, their strength and their audacity. Rockers at heart, free-thinkers and self-confessed hedonists will be able to assert their unique personality through these emblematic creations. The more powerful than ever design of B.zero1 ROCK embodies a new generation of precious unisex jewelry, positioning Bvlgari once again among the pioneers of this sector.

Bvlgari combines the timelessness of yellow gold with the brilliance of diamonds set on the edges, and to take innovation a step further, the Maison has injected black ceramic on both edges of the rose gold version. The B.zero1 ROCK motif is engraved on either side of the double Bvlgari logo, the signature of the B.zero 1 collection, as is the double wave on the edges that surrounds the studded heart of B.zero1 ROCK.

Variations on the iconic ring – available in two versions – pendants on a new geometric chain design, bangle bracelets and earrings also celebrate the subversive, provocative spirit of B.zero1 ROCK.

B.zero1 ROCK shows a new facet of jewelry, one that empowers, illustrating a rebellious state of mind that generates splendor. In the name of Bvlgari’s uninhibited attitude.