Paris-Charles de Gaulle Airport has recently unveiled its newly refurbished Terminal 1, inspired by Ernest Hemingway’s memoir « A Moveable Feast. » As part of the terminal’s renovation, Bulgari has opened its latest flagship store in the international departure lounge of Terminal 1. Created in partnership with Lagardère Travel Retail and Extime Duty Free, the Bulgari boutique and perfume counter offer a luxurious and elegant shopping experience.
The 71-square-meter Bulgari store is designed like a rare jewel, blending the Maison’s classic Roman heritage with contemporary Italian elements. The boutique features displays adorned in saffron-colored silk, reminiscent of a Roman sunset and creating a warm and inviting atmosphere. The perfume counter complements the boutique’s design, exuding quintessential Roman elegance.
Both the boutique and perfume counter incorporate Rome-inspired architectural elements and materials to create an ambiance of extraordinary allure. Italian Pavonazzetto marble, known for its grandeur, brings the unmistakable charm of the Eternal City to life. The boutique’s façade showcases Bulgari’s distinctive brass motif, featuring circles, squares, and eight-pointed stars. The Condotti Mesh pattern frames the perfume counter, reminiscent of iconic shopping arcades in Italian architecture.
The classic décor scheme of both spaces provides a backdrop that highlights Bulgari’s coveted creations, including jewelry, watches, and fragrances. Visitors can explore the Maison’s iconic collections, such as the Octo Finissimo timepieces and the B.Zero1 jewelry line, inspired by the Colosseum. The Serpenti collection, celebrating its 75th anniversary, offers captivating and timeless designs, representing the enduring style of Bulgari.
The perfume counter showcases two high perfumery collections: BVLGARI LE GEMME, inspired by the Bulgari Gems Road, and BVLGARI ALLEGRA, a celebration of the emotions of the Italian lifestyle. Visitors can sample the extensive fragrance lines and discover the latest launches, including BVLGARI ALLEGRA MA’MAGNIFICA and MAGNIFYING SANDALWOOD.
The Bulgari shopping experience includes signature customer service, such as custom gift-wrapping with a variety of colorful ribbons, the opportunity to try on jewelry and watch creations, and a fragrance journey on BULGARI Gems Road. Additionally, bespoke services and events, including fragrance engraving and artist pop-ups, will be offered throughout the year, further enhancing the Italian immersion.
With the Bulgari boutique and perfume counter, travelers can indulge in the timeless beauty of Italy and enjoy a Roman holiday before embarking on their final destinations at Terminal 1 of Paris-Charles de Gaulle Airport.