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Florentina Leitner PFW SS23

by pascal iakovou
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Florentina Leitner SS23
Paris Fashion Week Presentation

 Florentina Leitner SS23

Florentina Leitner unveiled her Spring/Summer 2023 collection “Oh, dear!”, a playful concoction of femininity and elegance, at Paris Fashion Week today. Leitner’s new collection transforms girls into fragile deers which stray in the wild dressed in daisy prints. Escaping car lights dressed in their rhinestone t-shirts and evening gowns. And resting at the lake shore in the fresh cut reeds in glitter textiles. It is a collection inspired by Deers, Daisies and Daydreaming. Combined with the strong focus on print and silhouette, Leitner’s signature aesthetic is translated once more into harmonious, enchanting designs for the Spring/Summer 2023 season.

As part of the release of this season’s collection, Leitner hosted an exciting presentation at 3537 in Marais. She had produced a SS23 fashion film, drawing influence from the surrounding she grew up in, in particular the old ruins of Baden, the reed tents near the Neusiedlersee and the wine hills in Mörbisch. Set at the Neusiedlersee in Austria, the film embodies a fantastically eery magic that runs through the whole collection. Those images from the film were recreated at Today’s presentation. Lightly choreographed models presented a total of 38 looks.

About the brand

Born in Austria, Florentina Leitner rose to success after graduating from the Royal Academy of Fine Arts Antwerp in 2020, after which she designed for Dries Van Noten before launching her own brand in the same year. Loved by celebrities and fashion icons worldwide, Florentina Leitner is a fresh, forward-thinking fashion brand embodying a strong consciousness towards sustainability. The collection features Leitner’s typical flower motifs in prints, but also in executed 3D.

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