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LES COPAINS FW20/21

by pascal iakovou
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BIG COMEBACK FOR LES COPAINS: DURING MILAN FASHION WEEK PRESENTS THE NEW FALL-WINTER 20/21 COLLECTION

On Saturday 22nd February 2020, during Milan Fashion Week, Les Copains will present its new FW2021 collection in the beautiful setting of Via della Spiga 46, headquarter of its elegant showroom. A very important start, began in October 2019, after the acquisition of the brand by the society Super srl, owned by the Zambelli family.

The new era of Les Copains advances along two well-defined directions that simultaneously give it shape and substance: the return to the origins, which have designed its success, and the vision aimed straight at the future. The Zambelli family invests and bets on the Italian savoir faire, certain of the strength it will give to the ambitious business project named Super. It is the great enthusiasm of the whole Les Copains team that pushes us to open a new office and a new showroom but, above all, to create a new product that does not lose, but enhances its origins.

Yossi Cohen, international renowed designer, has been chosen as new Creative Director.

The FW2021 proposal presents garments that recall the French atmospheres of the Seventies, the same ones that inspired the first Les Copains collections. An era in which Paris represented the capital of the economic and cultural renaissance, a land rich in passion and culture.
Starting from a careful analysis of the brand and its DNA, the new Creative Director revives the French spirit that has defined the soul of Les Copains since its dawn, reinterpreting the bourgeois and upper-class style of the time with a rebellious accent.

The meticulous and central attention returns to knitwear, the pride of that all-Italian know-how, found in the most noble yarns ranging from classic merinos to pure cashmere, from the versatile carded to mohair, in fancy stitches and with small details that make each piece unique .
The informal and timeless elegance that the contemporary woman still wears is renewed, giving her uniqueness, security and awareness of her charm.

The Les Copains collection is a continuous dialogue between masculine styles and fabrics of the outerwear and trousers, the femininity that flourishes in the light prints of blouses and dresses, in the softness of the alpaca coats or in the brilliance of the sequins.
A daily glam that combines practical and every day materials with feminine and sensual yarns and fabrics.

The « marine cloth » and the English coast are borrowed from the sailors’ uniforms and transformed into glamorous elements. A concrete immersion in the true DNA of Les Copains, from which its pure essence is drawn in a contemporary key. Dominates the navy blue, now the trademark of Les Copains with its own color code 188, but also the white, the stripes and the gold buttons. Finally, the night for day proposal is expressed in the dialogue between masculine and feminine where the garments play with sequins, feminine transparencies, denim and animal prints.

The FW2021 collection is confirmed as elegant and informal: linear design with a glamorous twist for an all-day wardrobe that meets the taste of the Les Copains woman.

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