INFOXICATION
Annakiki FW 20/21
ANNAKIKI has always been very close to technological evolution, but this time it does so with a critical eye and launches its message by coining the term “Infoxication” : a lightly veiled complaint against the overload of information that daily invades our brain.
Internet, television, artificial intelligence, social media, a continuous bombardment of information. An often indecipherable mix between real or fake news that leads the individual to feed a perverse thirst for knowled- ge and to authorize anyone to be an incubator of news. The way we live changes from day to day, machines are replacing human intelligence and we are slowing down our active thinking because we increasingly rely on the convenience that technology has brought us. Our life has become smarter but at the same time we are lazier and problems such as the decline of memory are increasingly evident.
With the A / W 20 collection Annakiki invites us all to introspect and tries to restore the balance between tech- nological development and the needs of human beings. The collection accompanies us on a journey between past and future, bringing ANNAKIKI’s classic silhouettes and iconic cuts to the catwalk, revisited through modern digital prints, asymmetrical designs and dramatic sleeves. Unstructured raw cut ruches, metal acces- sories that « protect the brain » and 3D elements enrich the outerwear that represent the sense of inadequacy of human trapped in a cocoon called « Information Era ».
The color palette includes the classic shades of brown, green and orange but also the colors of the rainbow.