KARL LAGERFELD is pleased to introduce its Spring 2020 campaign. Titled “21 Rue Saint-Guillaume,” it is inspired by the iconic address of the KARL LAGERFELD maison in Paris.
The historic building is considered the heart and soul of the brand; it housed Karl Lagerfeld’s office and studio, where he created countless collections throughout his illustrious career.
The campaign was photographed in Paris by Chris Colls, and styled by fashion visionary Carine Roitfeld, Style Advisor of the Maison KARL LAGERFELD. It features acclaimed model Mariacarla Boscono, who was a longtime muse of Karl Lagerfeld.