TOD’S & ALBER ELBAZ HOST A COCKTAIL PARTY DURING PARIS COUTUREWHERE: Palais de Tokyo, Paris
Credit Photo : @Anthony Ghnassia ; @Victor Boyko
WHAT: Tod’s, the Italian luxury brand and Alber Elbaz, the world-renowned fashion designer, hosted a cocktail party to celebrate the launch of the Tod’s x Alber Elbaz ‘Happy Moments’ exclusive capsule collection which launches on the 10th July.
Transformed into a nightclub, Palais de Tokyo was filled with elements of fun celebration, including – a live brass band, disco ball installation, balloon branded photo wall and family style dining table filled with a selection of brightly colored birthday cakes. The evening’s entertainment included appearances from DJ’s Agathe Mougin and Jodie Harsh, live performance by Kiddy Smile and his dancers, and drag queens from the house of Fugly paraded the room to entertain guests whilst being served a selection of CÎROC vodka cocktails – A fresh and sweet Cîroc Berry and spicy Cîroc Mule.
WHO: Over 1200 guests attended, including FR and Global press, VIP’s and influencers. Notable guests included Tod’s Chairman & CEO Diego Della Valle, Tod’s Co-Chairman Andrea Della Valle, Fashion Designer Alber Elbaz, with Pierre Niney, Holland Roden, Coco Rocha, Olivia Palermo, Tomer Sisley, Rossy de Palma, Tyler Hoechlin, Iris Mittenaere, Johannes Huebl, Vincent Perez, Rachel Zoe, Iman Perez, Nicky Hilton Rothschild, Isabeli Fontana, Sofia Sanchez de Betak, Susie Lau, Tina Leung and more in attendance.
Alber Elbaz has created a capsule collection titled “Tod’s Happy Moments by Alber Elbaz”.
The collaboration is part of the Tod’s Factory project, which aims to work with designers on exclusive capsule collections, allowing them to take on their own spin on the Tod’s brand.
Alber took the iconic Tod’s driving shoe as a starting point, and created a collection of ballet pumps, shoes with sneaker soles, handbags and a selection of men’s footwear which will launch in Tod’s boutiques and tods.com from the 10th July.