The Neith Nyer Spring/Summer 2019 collection is a tribute to Paris as a place of both hope and despair, told through the lens of a pageant queen trying to make her way to the top. Francisco Terra had in mind this girl full of dreams but yet marginal, a spooky gothic kid from Bastille that dreams to be Miss France. And will work hard to make her way to her dream.
The brand chose to show the collection in the streets. Francisco Terra wanted to scape from from the concept of presenting a collection in a private space and then speeching about street fashion and style. This season fashion is back to where it belongs : the streets. The models walked through Paris randomly as if it was a show, and they were followed by Julien Boudet, the street style photographer @bleumode.
« I wanted to create the narrative of a person who is fighting to succeed because everyone can relate to it », explains Francisco Terra, the creative director of the label. « By distorting the peaceful imagery of beauty queens, I want to make clothes for people with thick skin. »