Home Mode HED MAYNER FW18-19


by pascal iakovou
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HED MAYNER fall/winter collection takes its impulse from a Gordon Matta-Clark quote,

‘the action is centered on habitual daily gestures that become bizarre and adventurous in an unusual setting’

Traditional emblems of the bourgeois repertoire are notched from within – the minimal scissor cut provoking a shift in their usual status.

Hed Mayner balances the strength and vulnerability to deliver a timeless modern luxury to menswear.

Feel free to get back to me for any interview request or re-see appointment: camille

Photos credits : Shoji Fuji

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