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Why make things complicated when everything is essential?
Alongside the many cocktails that Martini is promoting, including the very trendy Martini Royale, Martini wants to update its emblematic references: Martini Bianco, Martini Rosato and Martini Rosso in their simplest form.
A Rock glass, a shower of ice cubes, a twist of lemon to nuance the bitterness, washed down with a Martini Bianco, Rosso or Rosato and you’ve got a Martini Rocks!
One of the world’s most widely consumed beverages gets a facelift with a new advertising campaign and visuals symbolizing Rocks’ flagship concepts: Freshness, Simplicity and Conviviality.
Alcohol abuse is dangerous for your health. Drink in moderation.
