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YOTAM SOLOMON- Fall 2011 New York Fashion Week

by pascal iakovou
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Collection inspired by Drugs and DNA exploring our individual lives.

This season, creative director Yotam Solomon is exploring drugs and thier connection to our DNA, lifestyle, and life overall. Fall – Winter 2011 titled the Drug & DNA collection relates to all individuals. Having a wide range of personalized options for trims and colors, it’s all about individualism. Pill capsules are recurring inspirational objects, being that they come in many shapes and colors, which is exemplified throughout this collection. Details such as daggered leather, hand stitched overlay trims, and shaped straps resembling actual DNA embody the Drug & DNA theme.

During the past year the YOTAM SOLOMON brand has collaborated on new collections, gaining support from the likes of Victoria Beckham, Nikki Reed, Monet Mazur, Kylie Bisutti, and LG among others. bit.ly/aaolXc Features of national and international press including Vogue, WWD, The CW, Oxygen, MTV, LA Times, ABC, and many others bit.ly/925gSx

The signature collection offers an array of Sustainable Luxury goods, made in the USA. Our growing selection of made to order and custom designs of Ready to Wear, Foot Wear, and accessories are all made with natural, low impact materials to better our environment as part of our luxury driven mission statement.

uote: After the success of my Spring 2011 season titled ‘The Oil Spill collection’ designed to raise awareness and funds to clean the BP Spill, I have deiced to create a collection around Drugs and the way they affect our DNA.
I have always been fascinated with the broad manner in which the general public uses Drugs (over the counter drugs, illegal drugs and other supplements). Most don’t know what the side effects are of the medicine they take, while others don’t even know why they are prescribed to the drugs in the first place.
Living in Hollywood, drugs pop up everywhere. From parties to gym session, you see it constantly. With major celebrities in and out of rehab, and some of the most controversial deaths involving drugs, it is an infamous subject. I hope this collection inspires you to learn more about the chemicals in your body and the manner at which it affects your lifestyle.
-Designer Yotam Solomon”

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