Every new season, Havaianas celebrates, and after spring, summer, fall, it is now the winter !
The video of this event is amazing check it out here :
Here is the story:
Madrid, Spain – Wednesday December 2nd 2009
Lucy, a Havaianas brand lover, reports to our consumer service her concerns about wearing her pair of Havaianas in winter time, in order to keep the Mental Holidays spirit all year long.
La Plagne, France – Monday, December 14th 2009
The ASTF (Always Summer Task Force), a team of experimented scientists decides to leave Madrid headquarters for the French Alps with the aim to answer this question by achieving several cold resistance tests.
Madrid, Spain – Monday 21th December 2009
A commitee of international scientists are gathered in Madrid to publish the results of the experiments.
The conclusion is clear: HAVAIANAS IS WINTERPROOF
From the beach to the mountains, from the sand to the snow, it doesn’t matter: it’s always summer with Havaianas.