Desigual, the Spanish ready-to-wear brand, recently unveiled its very first collection designed by Argentine singer-songwriter Nathy Peluso. The show, held at the Eslava Theatre in Madrid, attracted a number of high-profile guests, including personalities from the fashion and art worlds. The collection, available since April 27 on the brand’s website, comprises dresses, bodysuits, tops, a skirt and accessories, all designed in collaboration with Nathy Peluso.
Diversity is the inalienable value upheld by Desigual and Nathy Peluso, and this was reflected in the catwalk cast. The models, accompanied by techno music, presented avant-garde outfits, combining pieces from the singer’s collection with Desigual accessories and jewelry. The proposal was both durable and comfortable, made from stretch fabrics, and featured unique pieces such as two midi dresses with denim-effect texture, two other diametrically opposed dresses, bodysuits, a denim-effect skirt with a practical banana-belt bag and two strapless tops.
The accessories in the collection were also personalized by Nathy Peluso herself, using spray paint and markers. The collection is a tribute to the history of fashion and art, as well as to contrasting aesthetics such as 80s maximalism and 90s minimalism.
Nathy Peluso has expressed her desire to create unique proposals that break with established principles, while making it easier for people to identify with her. This collection reflects her clear intention to find new ways of understanding things and new ways of understanding our reality.
The collaboration between Desigual and Nathy Peluso has grown stronger over time, as evidenced by their black-and-white 2022 campaign, which stripped them naked with a bag as their only item of clothing, in order to claim full responsibility for being themselves. This new collection marks a milestone in their relationship, allowing Nathy Peluso to channel her creativity into fashion design.
The motto “New Idol, New Desigual” perfectly sums up the spirit of the campaign, which aims to appeal to a new generation. The collaboration between the Spanish ready-to-wear brand and the Argentinian singer-songwriter seems to have a promising future, as their vision and values are so similar.
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