The renowned Parisian ready-to-wear house Maje is launching a new program called “Maje Up Front”, aimed at supporting young, emerging talent in the art world. Each year, Maje will team up with artistic personalities to promote creativity through exclusive partnerships.
To inaugurate this program, Maje teamed up with Iranian-Austrian singer Sofie Royer to produce the music video for her new single “One Million”, which was specially composed for the “Miss Sunset” capsule. This collaboration translates the sunny atmosphere of the collection into a song and video clip directed by Maje.
Sofie Royer is a Californian singer-songwriter, who launched herself fully into song in 2020 with the release of her debut album, “Cult Survivor”. Inspired by ABBA, 2000s pop and classical music, her latest opus entitled “Harlequin” reflects her inspirations and the richness of her personality.
The partnership between Maje and Sofie Royer embodies the boldness and inspiration of a new generation of artists for whom art is associated with authenticity. Maje Up Front is an ambitious program that will enable Maje to continue to promote innovation, creativity and quality in fashion.
In short, Maje has launched a program to support emerging talent called “Maje Up Front”, which aims to promote creativity through exclusive partnerships with artistic personalities. Maje’s collaboration with singer Sofie Royer produced the video clip for her new single “One Million”, which reflects the sunny atmosphere of the “Miss Sunset” collection. Sofie Royer embodies a new generation of artists for whom art goes hand in hand with authenticity, and Maje continues to promote innovation and quality in fashion.
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