Jaeger-LeCoultre recently announced the arrival of Lenny Kravitz as a brand ambassador. Considered one of the greatest rock musicians of our time, Lenny Kravitz is also a songwriter, producer, multi-instrumentalist, actor, designer and photographer, embodying the multi-talented contemporary man.
Lenny Kravitz’s creative philosophy is reminiscent of that of Jaeger-LeCoultre, creating a natural link with the brand. He explains: “The most important thing for a designer is to find his style, to be perfectly aware of what you represent, to remain true to your vision while always being open to new ways of thinking”.
Lenny Kravitz has been passionate about watches since childhood, and the Reverso by Jaeger-LeCoultre is one of his favorite timepieces. He combines his personal style, mixing the bohemian style of the 1970s with rockstar pieces and the latest fashion trends, with the natural elegance of the Reverso by Jaeger-LeCoultre.
Catherine Rénier, CEO of Jaeger-LeCoultre, is delighted and honored to welcome Lenny Kravitz as a brand ambassador. According to her, Lenny Kravitz perfectly embodies the philosophy and values of Jaeger-LeCoultre.
Lenny Kravitz recently finished filming an advertising campaign for Jaeger-LeCoultre with Anya Taylor-Joy, also a brand ambassador. The campaign will go on air in May.
Lenny Kravitz’s music has always been inspired by rock, blues, funk and soul, fused into a unique and constantly evolving style that reflects the artist’s singular personal tastes. Like Jaeger-LeCoultre, Lenny Kravitz demonstrates a spirit of curiosity and constant exploration in all his creative endeavours.
Jaeger-LeCoultre has combined craftsmanship, design and functionality in each of its watches, creating timeless timepieces that suit every style. The arrival of Lenny Kravitz as brand ambassador reinforces this timeless and elegant brand image.
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