Notice to shopaholics
By: Marz Atashi
It’s the fashion event of the year and fashionistas from all over the world have already set aside their day to make sure they get the precious shoes.
On November 14, a long line of excited fashionistas will undoubtedly stretch out in front of H&M stores. After Karl Lagerfeld or Stella McCartney, it’s Jimmy Choo’s turn, the king of stiletto, to mix chic with low-cost by presenting a capsule collection for the Swedish ready-to-wear giant.
Paris Hilton fell in love with the accessories and outfits presented last Tuesday in Hollywood. The queen of the jet set obviously knows the Jimmy Choo pumps and stiletto since the series Sex & The City made them world famous. Women will be able to let go of their clothes where rock influences compete with rhinestones, rivets, panther prints and fake furs. “For our work with H&M, we were inspired by Jimmy Choo’s current fall/winter shoe collection,” explains Tamara Mellon. It’s largely inspired by Debbie Harry’s chic, punk and rock outfits. There’s the leopard print, the rivets, the dynamism.” Dresses, pants, jackets and leather waders are beautiful to see and also to touch. The little gray suede dress is velvety. T-shirts, dresses, tops, belts and bags are enhanced with rhinestones, studs and sequins with very good quality finishes.
As for the shoes, they are literally the highlight of the collection. For less than 40 euros. You can afford a pair of Jimmy Choo that usually trades for over 250 euros.
These accessories have pushed H&M to change its strategy: “We have to take care of our customers because you don’t buy shoes the same way you buy clothes,” says Margareta van des Bosch, creative consultant at H&M.
Then Rdv next Saturday, at the H&M store in the Rue de Rivoli, in Paris, no question of seeing girls fighting with high heels!
What to do on D-Day? At the opening, the 160 people with the best position in the queue, i.e. the first ones to arrive, those who have been camping there and eating pate sandwiches for the last 3 days, will receive a bracelet. This bracelet will be their sesame to access the sensitive area, namely that of Jimmy Choo shoes, bags and accessories for H&M. They will access it in small groups and according to a time predetermined in advance by the bracelet. The men’s collection and the women’s ready-to-wear Jimmy Choo for H&M will be accessible without restriction, like the rest of the store.
To get in line and be among the first to enter the holy of holies without doing anything, there are three solutions: become a majority shareholder, marry a security guard or participate in the contest of the best Jimmy Choo mood-board for H&M on facebook.
And good surprise, there is also for the man.
So a little advice, look at the size of your darling’s shirts and take the opportunity to do some shopping before there are none left. It’s the perfect opportunity to give the man a makeover and convert him to the Jimmy Choo god.
Leather jacket for men: 199 €.
Jacket and suit pants: 199 euros
For more information: http://www.hm.com/fr/#/jimmychoo/
The clip:
Cette publication est également disponible en : Français (French)
