A few weeks ago, a newcomer joined my Facebook friends list: Anthony Foudreux. Strange how its name reminds me of love at first sight. Brown-haired, clean-cut, he looks like the ideal son-in-law and is rather popular given his number of Facebook contacts. Like most of my contacts, he posts his desires, the things he likes and his rants on his wall.
For some time now, he has been talking about strip-teases, pin-ups. He has even created a group “For the STRIP TEASE to be officially recognized as a public utility”. Would this ideal son-in-law be a rascal, a lover of voluptuous girls?
On December 10, 2009, Anthony posted a video on Youtube that he captured on his way home from a mysterious woman. This unknown woman was stripping and putting on a pair of stockings at her window in full view of everyone in the middle of Paris, rue Montorgueil, but behind slightly transparent curtains. The next day, he posts a new video, very short this time and in which we can see that he is not alone to have noticed this young woman. And Anthony begins by being haunted by this angel as he calls her. It’s strange to fall in love like that with a figure, more precisely with the figure of your neighbor, it has a girl next door side, right?
He is so obsessed with it that he passes by his window every night in the hope of seeing it. And soon, he posts a new video where you can see several people looking at this woman. There are even a few bold ones who ring the young woman’s intercom. And he continues to post new videos, being encouraged by my compatriots who give him advice, touched and intrigued by his addiction. He even went so far as to create a Facebook Strip teas* Live event and invite all his friends on Thursday, December 17, 2009 to attend the live strip-tease of his dear neighbor at 34 rue Montorgueil. Weird how the wording of the event makes me think more of a teaser than a striptease.
And here we are at the bottom of this woman’s building and I must say that I did not expect such a crowd. I try to see Anthony but it is quite dark. And there she is behind her curtain, she can’t ignore the world downstairs! And she starts to undress and oh surprise, she opens the curtain. Anthony can finally see the face of his angel! She wears a red garter with black stockings and sends a kiss to her public (or maybe to Anthony). But then she closes another curtain. And there, amazement, the following words appear on this new curtain: French Art Of Loving.com and Aubade. So that was it, this little happening was offered to us by Aubade !
Indeed, the famous lingerie brand orchestrated this small event to launch its new website frenchartofloving.com which keeps the universe of its seduction lessons. What could be better than an unexpected, entertaining and sexy little show in the run-up to Christmas to illustrate a particular lesson in seduction! Didn’t this young woman manage to seduce Anthony and us at the same time?
Aubade wished to go beyond the beaten track and above all to go beyond these lessons of seduction which have lasted for 17 years already, by using connivance and complicity. The brand has chosen a new and rather audacious way of communication in order to break away from traditional approaches: community-based alternative marketing. Her online approach captured the attention of her fans and internet users and offered us a real lesson in contemporary seduction.
To orchestrate this buzz event on Facebook, Lucile Merra of the agency Eureka Eureka (F*ck the crisis), specialist in community management, which offered us a beautiful story of seduction. The entire operation was managed by the Chainsaw agency.
The French Art Of Loving website develops the universe and the imagination of the brand while remaining close to women, their concerns and their desires of seduction in all complicity. You can find seduction lessons and their making-off, seduction tips and offbeat tests, music to seduce. In short, the new friend of women. We can deplore the not very playful side of the site and the rather bland colors but this is only the beginning.
You can find all the videos of the stripping of the unknown in the videos of Anthony Foudreux on Youtube and you can walk in the universe of Aubade in www.frenchartofloving.com.
The agencies that carried out this project are :
Design : Mademoiselle Noï / Chainsaw
Production / Direction: Chainsaw
Community Management / Social Media : Eureka Eureka !
Marie-Odile Radom
Cette publication est également disponible en : Français (French)
