Launch of the BOSS x NFL collection on April 24: a fusion of soccer and fashion
The BOSS x NFL collection was launched on April 24, combining soccer and fashion while reflecting what it really means to be a BOSS. The mantra “Play like a BOSS” encourages you to develop your potential with confidence and style. The collection highlights the passion and commitment of players, supporters and teams.
The Dallas Cowboys, New York Giants, Las Vegas Raiders, Los Angeles Rams and Miami Dolphins are represented by hoodies, sweatshirts, T-shirts and polo shirts.
Directed by Trey Laird, the highly anticipated BOSS x NFL campaign features NFL players and champions, including Micah Parsons of the Dallas Cowboys, Jaelan Philips of the Miami Dolphins and NFL legend Victor Cruz. Models Joan Smalls and Taylor Hill pose alongside the players. Photographed by Matthew Brookes in black and white, the campaign includes a short film, stills and 3D renderings of selected jerseys, with the slogan: “No matter the team, no matter the stakes, no matter the point – always play like a BOSS”.
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