BMW is the official partner of the 76th Cannes Film Festival in 2023, providing a fleet of over 200 all-electric vehicles for the event. The famous film event offers an ideal setting for the premiere of a BMW Films production, as well as for the presentation of technological innovations, the electric yacht THE ICON and the new BMW i7 M70 xDrive. The latter is the brand’s most powerful and fastest electric model, and will make its world premiere on the Croisette.
In addition to the presentation of the electric yacht THE ICON and the BMW i7 M70 xDrive, BMW Films will unveil a new production at the Cannes Film Festival, continuing the tradition of short films featuring current models from the Bavarian brand.
Festival guests will also have the opportunity to view the new BMW Films production on board BMW i7 models, thanks to the BMW Theatre Screen, which transforms the passenger compartment into a private cinema on wheels.
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