Dior has announced the appointment of Félix Auger-Aliassime as brand ambassador, sealing a privileged relationship between the Canadian tennis player and the fashion house. Félix Auger-Aliassime is a daring and passionate athlete who perfectly embodies the spirit and uniqueness of Dior style. He is considered one of the most promising tennis players of his generation, and has already caused a sensation on the courts with his talent and charisma.
As a Dior ambassador, Félix Auger-Aliassime will represent the brand at various events and activities, including wearing the company’s creations at tennis tournaments and social evenings. He will also help promote Dior’s spirit of sharing and transmission, values dear to his heart.
This appointment continues Dior’s long history with the world of sport, dating back to the time of Monsieur Dior himself, who liked to surround himself with renowned sportsmen and women. By choosing Félix Auger-Aliassime as ambassador, Dior is committed to supporting the young generation of talented athletes, who embody audacity and passion, two key values of the brand.
The appointment of Félix Auger-Aliassime as Dior ambassador has been welcomed by many fans of the brand and of tennis. Dior’s social networks were flooded with messages of congratulations and support for the Canadian player, who now embodies the spirit of the French fashion house.
In short, the appointment of Félix Auger-Aliassime as Dior ambassador is further proof of the brand’s commitment to innovation and audacity, while celebrating the young generation of talented athletes who represent the future of tennis and the world of fashion.
TURIN, ITALY – NOVEMBER 11: Felix Auger-Aliassime attends during the Blue Carpet prior to the Nitto ATP Finals at Pala Alpitour on November 11, 2022 in Turin, Italy. (Photo by Stefano Guidi/Getty Images)
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