Opened in Paris’s Bastille district, Allcool has revisited the sale of spirits, focusing on the emotional experience they provide. Since last December, 4,500 people have discovered this new business of emotions, the only one of its kind in France.
An amazing place
A playful, magical sales area: a “soft touch” floor for silent strolling; a lighted ceiling displaying 2,000 colors and shades on demand; a lounge music atmosphere that varies according to the time of day; a leisure slot machine with free access; display podiums with giant congas, etc.
Extraordinary drinks from around the world: the Birlou, the Viche Pitia, the Chamarel …
650 different beverages, from the most classic to the most surprising. A very wide choice that is an opportunity to make discoveries, often unheard of for the general public. Examples include: Birlou (apple/chestnut sweet drink; a taste of France); Chamarel (rum; a flambé of bananas); Fair Café (the only 100% Arabica sweet drink); Viche Pitia (vodka; a crystal-clear liquid with an authentic taste of milk); Krupnik (vodka; intense honey); Rose Tequila (strawberry & cream), etc. Every country in the world is represented in this universe of gourmet discoveries and curiosities.
A wine cellar designed by two of France’s leading wine experts
Bettane & Desseauve, two of France’s leading wine experts, have focused Allcool’s offering on value for money. Their selection, unique in France, offers tasty wines at all prices: pleasure has been dissociated from its purchase price.
Playful loyalty based on casino chips.
Casino tokens entitle customers to gifts, rather than a computerized, calculation-based loyalty card system.
Charles de Mercy, President of Allcool, comments “Brillat Savarin once said that “the discovery of a new dish does more for the happiness of the human race than the discovery of a star”. The world of spirits is also a world of know-how at the service of gustatory emotions, which are all too often distorted and impoverished by inappropriate sales methods”.
Allcool® – Secteur Bastille – 123, boulevard Voltaire Paris 11.
Continuous service from 10am to 10pm, Monday to Sunday morning. Metro Charonne or Voltaire.
Cette publication est également disponible en : Français (French)
