Everything Stromae undertakes turns to gold, and after the great success of his latest album “Racine Carrée”, released last August, the ever-creative Belgian singer wants more. Stromae has a singular look all his own, and it’s this look that he wants to market by launching his own clothing line.
The visual aspect is very important to him, and he leaves no stone unturned. After several commercial proposals that didn’t fit in with his image, Stromae wanted to develop a clothing line of his own, with more advanced and different merchandising. He’s not going down the Stromae t-shirt route, he’s looking further afield. Polo shirts and socks, which he wants to manufacture in Europe with an ethical approach. We look forward to the release of this new project, which we hope will be as successful as his songs.
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