For this new autumn-winter season, the IRO brand returns to the genesis of what made it famous: rock.The bi-materials so dear to IRO are back in the spotlight, with knitwear warming the omnipresent leather, casual cotton pieces, fishnet… Tweed sophisticates the most destroying jeans. Prints, checks, but also sober colors like black, gray, white and red, this winter’s star color. More structured pieces, as rock as they are chic, the boyich style flirts with more feminine lines. The IRO woman is lively and assertive.
The campaign is embodied by famous model Karlie Kloss and photographed by Claudia Knoepfel and Stefan Indlekofer . The IRO autumn-winter 2013/2014 collection is already available in stores and at www.iro.fr.
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