In the midst of Paris Design Week, we had the pleasure of discovering a fast-growing brand, SAM-RONE.
Founded in 1977 in Paris, SAM-RONE has gone from a fur line to a complete wardrobe of leather jackets, stretch lambskin leggings and even a full line of jeans, all made in Italy.
SAM-RONE is now a world-renowned brand with an inimitable style. Numerous prestigious muses have represented the brand, including Adriana Karembeu.
Today, SAM-RONE is expanding.
Established for more than 35 years in Paris’s 9th arrondissement, the company is completing its distribution network by moving to 96 Avenue Paul Doumer in the 16th arrondissement, opening another boutique in Paris’s 17th arrondissement within two weeks of each other, and finally opening a giant Concept Store in Paris’s famous Golden Triangle in 2015. These three new showcases will complete the commercial ascent of the house, which also recently opened another boutique near the prestigious Place des Victoires in Paris’s 2nd art district.
The brand’s universe is distributed through several high-end retailers, as well as the most prestigious international outlets: Aisthi in Lebanon, Takashimaya in Japan, and BonGenie in Switzerland.
And there’s more to come! The brand plans to expand internationally, opening a point of sale in New York very soon…
You will find SAM-RONE stores :
Paris XVI
96 Avenue Paul Doumer
Paris IX
31 Rue du faubourg Poissonnière
Paris II
112 Rue Réaumur
To celebrate the success of these launches, the brand recently organized a major event featuring personalities and impressive stage performances, as well as a sneak preview of the Spring Summer 2014 collection.
The recipe is working, since despite the crisis, the brand recorded a 13% increase in sales in 2011, and 18% in 2012. Stay tuned!
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