Maison Boinet is above all a great family story. Founded by Ernet Beaumert in 1858, Maison Boinet began as a company producing sewing buttons in ivory and mother-of-pearl. 73 years later, Ernest’s great-grandson diversified into men’s leather goods, specializing in belts and suspenders. While Maison Boinet was still active in the men’s world, it set out to conquer women’s fashion. Maison Boinet’s new leitmotiv is to move upmarket and rework its logo and communications.
For this new Autumn-Winter collection, Maison Boinet offers women racy belts that remain chic and timeless. Wide, plain or two-tone models in black foal, animal prints and metallic leathers with a structured base. But also rockier models with studs and sequin embroidery. Buckles are predominantly gold-plated, in a precious minimalist style. Colors range from camel to bottle green, blood orange and burgundy.
Maison Boinet is Made in France, creativity with fashionable, offbeat collections, combined with artisanal know-how. Sold in the best retail outlets worldwide, including Isetan in Tokyo, Opening Ceremony and Barney’s in New York, Lane Crawford in Hong Kong and Liberty in London. Many international stars, including Victoria Beckham, Kim Kardashian, Heidi Klum and actress Emma Watson, to name but a few, have already adopted Maison Boinet belts.
Would you also like to fall for a Maison Boinet model? Good news: the first Maison Boinet corner at Le Bon Marché opens on July 20.
Cette publication est également disponible en : Français (French)
