It was magic the moment Caroline de Marchi pushed open the door of the BMW George V Concept Store. Impressive in its architecture, at the cutting edge of technology, the quintessence of luxury and elegance, the designer imagined a collection in perfect harmony with the automotive world and BMW’s values.
The collection was designed in Italian workshops, using the finest leathers from Tuscany:
– CUBO MEDIUM AND SMALL BAGS
MEDIUM: Silver, black and white plaited leather and silk chevrons,
turquoise suede calf lining
(€1,425)
SMALL: Silver, black and white plaited leather and silk chevrons,
turquoise suede calf lining
(€925)
– WOMEN’S IPAD POCKET
Silver, black and white woven leather and silk chevrons,
Turquoise suede calf lining
(€538)
For several seasons now, Caroline’s Italian workshops and nomadic inspiration have given birth to the prettiest address in secret Paris, with the creation of the Cubo, the brand’s flagship model. At 217 rue Saint-Honoré, in her confidential showroom, Caroline De Marchi is assisted by her daughter Capucine, a worthy ambassador for the brand. The bags come in a chic palette of midnight blue, orange, bronze, water green and turquoise, in sensual leathers carefully selected by the designer from the finest tanneries.
CONCEPT STORE BMW GEORGE V
Located at 38 avenue George V, far from the tourist hustle and bustle of the Champs Elysées, in the most elegant district of Paris, the concept store is a walk-through space, impressive for its architecture, luminosity and originality. BMW’s new showcase reflects its world of innovation, ever more efficient technologies, and of course sport and luxury, without forgetting the brand’s heritage. The 1,100 m² flagship, entirely designed by architect Eric Carlson, is distinguished by its irregular configuration, reminiscent of a Formula 1 racetrack.
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