As part of their exclusive collaboration, Optic 2ooo and KARL LAGERFELD are launching an interactive communication campaign dedicated to Internet users: “I want Karl’s glasses”. A true 360° strategy, the campaign, launched on June 19, features an online game, a viral film and the creation and staging of a 3D character: the digital representation of the now cult Tokidoki Karl Lagerfeld.
The “Who wants Karl’s sunglasses?” game lets Internet users win pairs of KL sunglasses and limited-edition Tokidoki Karl Lagerfeld figurines. Playing on humor and modernity, the game invites Internet users to try to catch the sunglasses of the Karl 3D created especially for the occasion with the designer’s complicity, in order to take part in a draw.
So what are you waiting for?
www.jeveuxleslunettesdekarl.com
Cette publication est également disponible en : Français (French)
