Starting in September, Laetitia Ivanez, designer of the French brand Les Prairies de Paris, takes on a new challenge: dressing men. Over time, the young designer has developed other products, starting with a line for women including tops, jackets, petticoats and pants, but quickly moving on to other markets. The brand is now a specialist in accessories, jewelry and leather goods. Always stingy with new ideas, Laetitia Ivanez now invites herself into men’s closets.
Known for its well-chosen cuts and the meticulous definitions that define Les prairies de Paris, this men’s collection lives up to our expectations. The collection is a nod to the cinematic universe of Italian director Michelangelo Antonioni. His main character in the film Blow Up totally inspires this collection. Color, graphics and offbeat elegance are omnipresent in this new masculine adventure. A new H-shaped era takes shape for Prairies de Paris.
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