Burberry and Technology: a business that works. The brand with the trench coat is known (and recognized) for its many innovative and effective special operations. Between its connected boutiques and its own social networks dedicated to the community, the English brand with the famous tartan tartan has the advantage of knowing how to put technology at the service of its DNA.
Today, the web is abuzz with a new digital experience conceived by Burberry and Google. The luxury brand, in partnership with the American giant, is offering Internet users the chance to personalize their virtual message by signing it with a sweet, very real kiss. As Burberry’s Creative Director explains, the initiative “Burberry Kisses began with the idea of giving technology a little heart and soul, and using it to bring the Burberry family together around the world”.
To tell this beautiful story, a video also travels around the Internet world. Like a beautiful novel, like a beautiful story, Burberry Kisses is, in a way, a modern-day romance.
Send your letter sealed with your lips.
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