You can’t buy time, but you can buy a nice watch to measure it without spending a fortune.
This year, the famous German designer Karl Lagerfeld brings us his collection of watches with elegant design and simplicity. Borrowing from his ready-to-wear line, he plays with facets, chains and even zips, which he combines with finishes that are sometimes polished, sometimes matte. He doesn’t hesitate to showcase his favorite color in different shades and textures for an ever more daring look. In this way, the watch stands on its own as a statement of elegance, but it’s not surprising when you see on the side of the dial that it’s signed by the famous pony-tailed figure with black glasses.
Launched worldwide on February 28, 2013, Karl Lagerfeld watches are enjoying real success, particularly in Europe and Asia. Distributed selectively – 220 points of sale to date, 1000 by the end of 2013 – and supported by a strong digital communications campaign, Karl Lagarfeld watches are attracting covetousness. The Karl 7, Karl Zip and Karl Chain models are now emblematic.
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