H&M’s luxury brand, & Other Stories, continues to make waves. After capsule collections by Abigail Lorick and Clare Vivier, currently on sale at 277 rue Saint-Honoré, it’s Alyson Fox’s turn to leave her mark.
Illustrator and designer Alyson Fox is passionate about materials, transforming everything she touches into works of art, from found objects to yarn, paper and even plaster. Alyson Fox’s capsule collection for & Other Stories features clothing and accessories (bags, shoes, jewelry) in bright, brilliant colors, all at very affordable prices, from a pair of socks for €5 to a printed dress for €55.
Always in search of originality, & Other Stories once again proves its cutting-edge positioning by showcasing artists who are, so to speak, not very well known to the general public, in order to sell pieces in a store that belongs to mainstream fashion giant H&M.
The customer is not mistaken, and crowds flock to the seven European boutiques, so innovative are the products on offer.
Alyson Fox’s capsule collection will be available from May 30 at 277 rue Saint-Honoré and at www.stories.com.
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