Ricard has come up with a crazy idea that makes us think of summer in this saddest of May months, turning rain into Ricard with its rain bar.
Ricard, which has been turning water into yellow for over 80 years, hasn’t let the gray weather stop it: the Rain Bar is a “machine” which, thanks to a reverse osmosis filter, filters rainwater to make your Ricard sunny, even under gray skies. A creative and ambitious project that the brand is sharing with its fans on Facebook today.
The animated film explains the project, but it’s only the beginning: from the end of May, Ricard will be sharing new stages in the project, again on Facebook. An idea worth following!
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