The “Official Bubble” of Roland-Garros has not finished surprising us… To celebrate its century and a half of reign over sparkling natural mineral water with talent and “pétillance”, Perrier invites you to Roland-Garros! And to make this anniversary an event that lives up to its reputation, the brand has an explosive fortnight in store for tournament-goers!
Perrier in Warhol mode
The Paris Tournament will host an exceptional “anniversary” event, celebrating the brand’s 150th anniversary around the inspirations of Andy Warhol. This year, 2013, will be dedicated to the unique and artistic encounter between the master of Pop Art and Perrier. An unusual and mythical encounter, the kind you’d never dare dream of, but never do anymore… The kind that only Perrier can bring back to life!
Throughout the fortnight, Perrier will be inviting all spectators to “warholize” their Roland-Garros experience by downloading a special “Perrier Pop Art” application onto their smartphones. From the stadium refreshment stands to the tournament shuttles, the Pop Art spirit will take over Roland-Garros. In the image of its little green bottle, more extravagant and unexpected than ever in its Roland-Garros limited edition, Perrier is preparing to offer an exceptional 100% “Warholized” experience to the Parisian public! All lovers of the little yellow ball will be able to savor this moment in history, through a multitude of events, encounters and games.
Alongside these events, another great moment of celebration awaits spectators: the Trophée des Légendes Perrier. From June 4 to 9, this tournament will celebrate the greatest stars in the history of tennis. The line-up for this 16th edition promises to be spectacular: John McEnroe, Mats Wilander, Michael Chang, Henri Leconte, Martina Navratilova and Martina Hingis have already announced their participation. The promise of a real moment of pleasure, during which emotion and creativity will flow generously with every stroke of the racket!
In June 2013, Perrier couldn’t have wished for a better venue than Roland-Garros to celebrate its anniversary. Official partner of the tournament since 1978, Perrier has made it one of the strongest symbols of its commitment to French tennis.
So it’s only natural that the brand, true to its history, should take advantage of its 150th anniversary to make the most beautiful of nods to the Parisian tournament. So let the celebrations begin – Perrier’s 150th birthday!
Cette publication est également disponible en : Français (French)
