Martell XO launches its new campaign. The renowned cognac brand has opted for an artistic approach, “just like in the movies” (although the campaign is not being broadcast in France…).
With the slogan “Rise Above”, this is a first. The cinematographic dimension is very important when you consider that it’s the duo of James Gray and Darius Khondji who are responsible for it.
The campaign revolves around four characters whose common thread is their dreams and the realization of their vision. The image of flight is strong, exacerbated by a soundtrack performed by the London Symphony Orchestra.
“We all have wings, few of them know how to use them, Martell XO, rise above.”
Mary Yasmine Arrouche
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