For those who haven’t yet had the chance to escape the bad weather and have had to follow music festivals via social networks (Coachella was all the rage on Instagram…), H&M is offering a catch-up session in Paris for the launch of its Divided collection (the young and trendy line from the Swedish brand), inspired by the looks of festival-goers.
And the Bellevilloise, a venue renowned for the quality of its programming and its bohemian clientele, has been chosen as the venue for the festivities. On the program: creative workshops (creation of Brazilian bracelets, nail-art, clothing customization) as well as a pop-up store where guests can preview pieces from the collection and, of course, music will be in the spotlight with DJ sets by Victor Aime and Logo (Kitsuné), and live performances by Tristesse Contemporaine (Record Makers), Chateau Marmont (Arista) and Rocky (Gum).
To recap: Where? La Bellevilloise
When? May 8 from 15:30 to 22:30
How? by invitation
Mary Yasmine Arrouche
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