The emblematic vehicle of the
Fiat brand, the 500 has always stood out for its unique
style. Since 2007, it has been riding the neo-retro wave
. In 5 years, more than a million
vehicles have been sold worldwide. With over a million
possible combinations, there’s bound to be a Fiat 500 to suit you
. This is the creative concept behind the Fiat 500 campaign
Auto/Portrait, illustrating the different facets of the FIAT 500 at
through portraits that illustrate the strong link between the car
and your personality. To take the
demonstration a step further, Internet users are invited, on the Fiat Facebook page
France, to give their vision of their Fiat Auto/Portrait
500. Every week, for 1 month, Fiat will be offering, via a dedicated
application, to create a Car/Portrait based on a
version, a color and a Fiat 500 theme. The first
week will be dedicated to the Fiat 500 Blue Soul, combining blue with
dress code Nightclubbing. For inspiration, participants
will find weekly tips from Facehunter, blogger,
photographer and influential streetstyler. At the end of each week,
a jury made up of the Fiat and Facehunter teams will select a
winner. The prize is a photo shoot with the star photographer
and the chance to become the official Auto/Portrait of the
next Fiat 500 campaign.
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Cette publication est également disponible en : Français (French)
