Brasseries Kronenbourg is launching a new CARLSBERG collector’s box this year!
It is designed exclusively by a duo of world-famous artists, the 2MANYDJs
The limited edition of this box will be available from May 2013 in France in all mass-market retail outlets.
To celebrate this unprecedented union, the COLETTE boutique in Paris will be selling these CARLSBERG boxes exclusively from April 17, 2013 (tomorrow) for several weeks!
Carlsberg has historically built up its reputation through the most prestigious establishments in the French nightlife world, such as l’Appart, Barrio Latino, Gotha, Queen, Titty Twister, Black Pearl…
An international and iconic beer, Carlsberg continues its bold, chic and offbeat positioning with the release of a new can designed by the electro duo. An exclusive association that challenges conventional wisdom, just like Carlsberg.
In 2013, Carlsberg is creating a stir with this new box, featuring a trendy, premium design and making its mark by breaking away from conventional codes. One million collector tins will be available in hypermarkets and supermarkets from May. 
Sophie Farjon
Cette publication est également disponible en : Français (French)
