Home Art of livingThe Perrier Jouët tasting tree

The Perrier Jouët tasting tree

by pascal iakovou
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Because it opens the procession of the seasons, because it is a promise of nature, of its power and fragility, spring is a source of wonder every year
. For the first days of the Season, Perrier-Jouët presents L’ Arbre de Dégustation: an unusual champagne service by Dutch designer
Tord Boontje.

Presented on March 22 in the fabulous setting of London’s Saatchi Gallery to a select group of journalists, including Luxsure. This tasting tree combines poetry and beauty of gesture.


L’Arbre de Dégustation: An unusual service for Cuvée Belle Epoque
Buds bloom, petals are born, colorful leaves play with the light: for Tord Boontje, the spectacle of nature is an inexhaustible source of inspiration. The seasons of the vine, which the designer reinterprets with an amused lightness, give way to a journey to the heart of a poetic spring
. Specially created for Perrier-Jouët, a champagne service bursting with anemones and flutes blooms at the foot of an ice bucket. Indoors, on a terrace or in a garden, in daylight or moonlight, this astonishing creation unexpectedly transforms the ritual of serving Cuvée Belle Epoque.

La Cuvée Belle Epoque
Suspended in the light, the flutes reveal the sparkling gold bubbles of Cuvée Belle Epoque. On the nose, it reveals a bouquet of white flowers punctuated by notes of pear, fresh ginger and pineapple, then develops white and yellow fruit flavors on the palate. This sensation of airy, silky freshness unfolds around a mineral axis before offering a final note of subtle persistence.

Sources of inspiration: Beauty in the useful and poetry in the everyday
In 1902, inspired by the organic lines and motifs of the plant world, Emile Gallé painted a flurry of white anemones for Perrier-Jouët bottles. This was the first work of an artistic movement that, in the early 20th century, sought to bring beauty and poetry to everyday objects: Art Nouveau. These flowers, which have since become the emblem of the Belle Epoque cuvée, illustrate the House’s
links with artistic creation and its determination never to dissociate the aesthetic from the useful. Tord Boontje, who is the heir to this language, proposes
a design in which nature, through innovative techniques and materials, is transformed into objects.

Tord Boontje
“With an elegant gesture, L’Arbre de Dégustation reinvents a serving ritual. ”
Emile Gallé’s anemones inspired Tord Boontje to create a tree with fluid lines, where anemones and… flutes blossom. Suspended in the air to preserve the champagne’s freshness, they wrap the golden branches in light, while reflecting the drops of water beading on the ice bucket. Faithful to the philosophy of Art Nouveau, L’Arbre de Dégustation uses materials with a contemporary approach, while calling on the
craftsmanship so dear to the House. The metal branches are hand-worked, the leaves
welded one by one, and the anemones lacquered white. Surprising, refined and resolutely modern, this champagne service reinvents a ritual in which everyone comes to pick their own flute. The elegance of a gesture dedicated to a unique celebration.

Here are a few images from the showroom we visited.

Cette publication est également disponible en : Français (French)

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