PPR becomes Kering
Since 2005, PPR has been undergoing a profound transformation. Within a few months, the new Group will be completely out of the retail sector. In just a few years, PPR has transformed itself from a conglomerate focused on mainly European retail activities into a coherent, integrated and international group, now concentrating on a single business: clothing and accessories, through Luxury and Sport & Lifestyle brands.
PPR is developing a range of complementary brands, all with strong organic growth potential: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, Jeanrichard, Qeelin, Puma, Volcom, Cobra, Electric and Tretorn.
“Changing our identity is the logical and necessary culmination of our transformation. Over and above a simple change in scope or activity, what this new name reflects is the new nature of the Group”, declared François-Henri Pinault, Chairman and CEO.
The name change will be submitted for approval to the Group’s Annual General Meeting of Shareholders, to be held on June 18, 2013.
Launch of a worldwide advertising campaign: Broadcast in North America, Europe and Asia from the end of March, the campaign aims to showcase imagination, the driving force behind the Group and its brands, through a film broadcast on the Internet, and to inform people of the name change through press and web ads. It will be accompanied by an international press and public relations plan.
Digital story-telling: The advertising campaign will be widely promoted on social media (Facebook, Twitter, Linkedin, Vimeo, Sina Weibo and Youku). The name change is also an opportunity to implement a digital story-telling strategy with original content. Kering is launching a unique collaboration with fashion blogger Garance Doré. For several months, starting on April 2, Garance Doré will tell the story of the Group’s unique way of nourishing the imagination of its brands, through videos translated into 5 languages.
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