Z Zegna, the Ermenegildo Zegna Group’s modern line, opened its first stand-alone store in North America on March 2, 2013. Paul Surridge, Creative Director, presented the latest Spring Summer Collection in the new concept store with its young and dynamic atmosphere.
The store will cover more than 1,600 sq.m. of sales space on the 7th floor of the Beverly Center, home to some of the world’s most famous luxury brands.
The store’s design reflects the brand’s modern aesthetic, with shades of gray, lacquered wood and brushed aluminum, offering clean lines and contemporary decor for a Collection that celebrates freedom of style and casual elegance. The Collection inspires positivity and optimism, showcasing basics innovated by the multitude of
fabrics and hidden details: it perfectly suits the Southern California lifestyle.
Presented in a new light with its own boutique, Z Zegna will offer a complete range of pieces, including made-to-measure clothing, sportswear, leather goods, shoes, accessories and fragrances.
Z Zegna’s success in the U.S. is an ideal opportunity to expand the brand’s presence, which until now has existed only in Ermenegildo Zegna boutiques. With its store in Los Angeles, Z Zegna will raise its profile in one of the world’s most important markets, with a mix of dynamic, transient customers: an alloy suited to the brand’s sensibility.
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