& Other Stories celebrates the launch of its first London boutique and online store
“It’s a wonderful evening for all of us. We’re delighted to introduce our customers to our stores, in London and online, and to finally get to know them,” said Samuel Fernström, Director of & Other Stories.
The & Other Stories boutiques and its online store benefit from the same creative vision and offer the same products and initiatives. Both on stories.com and in our two-storey, 1,000-square-meter London boutique on Regent Street, we encourage our customers to create their own style and write their own story through our collections of bags, accessories, shoes, beauty products and ready-to-wear lines. Each item is designed with the utmost care in our creative workshops in Paris and Stockholm, with a single priority: to offer quality products at affordable prices. The stories.com website, which went live on March 8, offers delivery in Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Spain, Sweden and the UK.
& Other Stories friends Natasha Khan, Julia Sarr-Jamois and Mary Charteris wore their favorite pieces from each collection, expressing their personalities through unique style.
“I’m delighted to see so many personalities creating such original styles with our pieces. Their way of interpreting each item is something very inspiring” said Anna Teurnell, Artistic Director, & Other Stories.
Co-Labs & partner brands
Alongside the launch, & Other Stories also unveiled “Co-Labs”, a temporary collaborative project established with a host of particularly talented designers. Combining new talents with more established names, this initiative encourages originality and allows us to surprise our customers.
The spring season’s three Co-lab designers, Clare Vivier, Abigail Lorick Im and Alyson Fox from The Lake and Stars, offer very different styles and details in several exclusive mini-collections.
The & Other Stories “beauty” range includes several pieces selected from skincare and cosmetics brands renowned for their originality, such as The Balm, Wash With Joe, This Works, Stop the Water While Using Me, W3ll People, Dr Bronner, Eyeko, Erborian and L:a Bruket.
Last but not least, a selection of Nike sneakers is also available in the online store and boutique. These emblematic pieces, benefiting from Nike know-how, add a highly original touch to the & Other Stories look.
Co-Lab collections and products from partner brands are available in stores and on stories.com.
The story continues on :
www.facebook.com/andotherstories
www.twitter.com/andotherstories
www.youtube.com/andotherstories
and-other-stories.tumblr.com
Cette publication est également disponible en : Français (French)
