ETAM sets the FASHION WEEK alight
During Fashion Week, Etam presented an inventive, creative collection, joyfully playing with the codes of lingerie and fashion.
First to take to the stage, the sublime Isabeli Fontana, Edita Vikeviciute, Anna Selezneva Julia Frauche, Liu Wen and Lais Ribeiro, flower crowns on their heads and patent stilettos on their feet, set the tone for a first tableau mixing the very fresh and very romantic Liberty of London with more rock pieces.
A tribute to color and lace in the second picture with Glam by Etam, the brand’s iconic line. Veils, tiaras and fluorescent make-up for electric 21st-century princesses.
Black, white, pearls, feathers, spidery lace, leather and vertiginous cut-outs for a terribly sexy, contemporary third picture.
A foretaste of a very French Riviera summer in the fourth picture, with jeweled swimsuits featuring geometric lines.
And finally, the collection of the sublime and highly inspired Natalia Vodianova for the fifth picture. Exceptional materials, strong stylistic choices for some twenty breathtaking “couture” pieces.
ON STAGE, THE GIRLS OF THE INTERNATIONAL MUSIC SCENE
Under the artistic direction of Mark Ronson, and in order of appearance, Swedish singer Lykke Li and her hit “I Follow Rivers”; Rita Ora, sexy and bubbly, with “How we do (party)”; Selah Sue, husky, sensual voice, more intimate on acoustic guitar with “Raggamuffin”; Lily Allen after an absence of four years, visibly happy to be here, with “Smile”; Lily Allen after a four-year absence, visibly happy to be here, with “Smile”. Selah Sue, with her husky, sensual voice, more intimate on acoustic guitar with “Raggamuffin”; Lily Allen, after a 4-year absence, visibly happy to be here, with “Smile”; and finally M.I.A., incandescent on the final panel and finale with “Paper Planes” and “Bad Girls”.
A STAR-STUDDED FRONT ROW
Elodie Bouchez, Cécile Cassel, Joey Starr, Ludivine Sagnier, Frédéric Taddei, Izia Higelin, Gilles Lellouche, Frédéric Beigbeder, Jamie Hince, Aure Atika, Joséphine de la Baume, Emmanuelle Seigner, Sarah Lavoine, Nicolas Duvauchelle, Léa Seydoux and Isabelle Adjani.
Special mention for Cara Delevingne, singing, dancing and totally connected with the girls on the catwalk.
Cette publication est également disponible en : Français (French)
