Karl Lagerfeld opens his first Parisian concept store.
This new 200 m2 Parisian address offers women’s and men’s ready-to-wear lines, with a special focus on accessories.
What’s more, it offers visitors a truly immersive experience at the heart of the designer’s universe.
It features limited edition creations from the designer’s many collaborations and his selection of photography and design books
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For the digital side, Emakina worked with the designer to develop a series of innovations so that this new concept store would allow visitors to travel to the heart of the “KARL LAGERFELD” experience:
– Karl’s Booth: a touch screen integrated into each fitting room enables customers to immortalize their look with a photo, then apply a “Karl-style” photo filter and share it with their friends by e-mail and on social networks.
– Karl’s Interactive: Visitors are invited to share their impressions, express their attachment to the brand or simply leave a note for the designer, thanks to the store’s digital GuestBook. With the touch of a fingertip, they can make the world of Karl Lagerfeld their own by controlling a wall of giant screens on an iPad, where they can scroll through the different collections, new products, latest videos, etc. They can also surf the brand’s website, take photos of their favorite items and share the whole experience on social networks.
– The Kollection: iPad minis have been inserted among the racks, allowing visitors to explore the full range of looks in the collection. They can explore the entire collection, share their favorites on social networks, or spot pieces that may not be available in-store at the time of their visit.
Here’s the video of the Karl Lagerfeld concept store and its launch.
photo credits: Samantha Rakotoson Nikon D800
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