SWAROVSKI’S TROPICAL PARADISE COLLECTION SHINES WITH INTERACTIVE DIGITAL CAMPAIGN
With its Spring-Summer 2013 “Tropical Paradise” collection, Swarovski takes its fans on a journey to Latin America. Each month will unveil one of the exotic destinations that inspired the vibrant colors and festive spirit of the jewelry & accessories collection. Swarovski invites its customers and web users to take part in this journey through an interactive digital campaign currently online and running until June 30, 2013.
THE MOBILE APPLICATION & THE MICROSITE TROPICAL PARADISE
The journey begins with a new mobile application: Swarovski Mobile, available on iOS & Android. Augmented Reality is an in-store feature that is triggered by scanning the
AR+ (Augmented Reality) logo present in the exterior and interior windows of Swarovski boutiques. Using AR, users will discover collection-themed videos and style tips that they can download & share on social networks.
In addition, app users can enter a worldwide competition to win fabulous jewels from the Tropical Paradise collection. Each month, a new piece of jewelry will be offered, and 3 winners will be randomly selected at
.
The additional content featured in the Swarovski Mobile application is also available on a dedicated microsite: swarovski.com/tropicalparadise. The microsite features styling tips, themed videos & Facebook modules that will be updated each month to offer web users
new and inspiring ideas. The Swarovski Mobile app & microsite are available in 8 languages: English, French, German, Spanish, Portuguese, Japanese, Korean and Chinese.
THEMATIC VIDEOS & STYLE GUIDE
Each month, a video will present the theme and spirit of the in-store collection, setting the must-have pieces in the environment of the country visited.
For further inspiration, the “Find Your Style” style guide shows Internet users the best ways to wear the collection’s star jewels (including the jewels to be won in the Swarovski Mobile app competition). “Find Your Style” also allows users to share looks on social networks and buy the creations presented online. Every month, 3 new Swarovski pieces will be presented through 3 looks inspired by a woman’s life: an evening at the opera, a day at work or brunch with friends. The style guide gives women ideas for looks they can draw inspiration from. Find fashion tips on
Swarovski.com/tropicalparadise/style.
Dedicated microsite: swarovski.com/tropicalparadise
Facebook: facebook.com/SWAROVSKI.global
Pinterest: pinterest.com/swarovski
Instagram: instagram.com/official_swarovski
Twitter: twitter.com/Swarovski
YouTube: youtube.com/swarovski
Google +: plus.google.com/+Swarovski
Cette publication est également disponible en : Français (French)
